Unitek Launches Sofy Cool Sanitary Napkins In India; Procter & Gamble Continues To Invest In Russia

01 Russia will build the world's largest packaging paper production line


On June 10, 2019, the Russian Ilim Group announced that Voith will supply XcelLine paper machines for Ilim's new pulp and paperboard plant in Usti-Ilimsk, Russia.


According to Ilim's announcement, the new paper machine will have a width of 9400mm and will produce 80-175g of kraftliner paper. The daily output can reach 2,150 tons, and the annual output can reach 600,000 tons. After completion, it will be the world's largest packaging paper production line. .


The project, located in Ust-Ilimsk, Siberia, is a key project of the Ilim Group's future large-scale investment plan to increase production capacity in the Siberian region. It is worth noting that after the production line was put into production, the products were not digested in Russia, but mainly sold to China, which undoubtedly had an impact on China's high-end packaging paper market.


China is one of the most important overseas markets of the Ilim Group. By the end of 2017, Ilim can export 1.5 million tons of pulp and paper products to China every year. The Group’s strategic goal is to increase exports to 2.4 million tons by 2023,"


The project is expected to be officially put into operation by the end of 2021.


02 US 3M banned adhesive products from Huawei


According to the German publication WindowsUnited, 3M Company of the United States asked German distributors to stop selling adhesive products to Huawei and its partners.


The report pointed out that large companies like 3M usually do not interfere with the retail behavior of downstream dealers, but the incident looks a bit special.


WindowsUnited believes that this development reflects the widespread conflict between the United States and Huawei.


03 Vinda New City Phase I Project will be put into operation this month


On the morning of June 5th, the third tissue machine of the first phase of the Vida New City project in Xiaogan, Hubei was successfully started. It is reported that the last paper machine of the project will also be started in June.


The Vida New City project with an investment of 3 billion yuan was launched in 2016. The first phase of the project was officially put into operation in mid-November last year. It is reported that the first phase of the project has a total annual production capacity of 120,000 tons, including 4 tissue machines.


Tan Zhongmin, director of Vinda Nursing China, told reporters that in recent years, Vinda Group has developed well in the Central China market and has achieved six expansions. It is understood that Xiaonan District has gathered 41 paper products and supporting enterprises such as household paper, sanitary products, packaging paper and cultural paper. Taking the four major paper companies such as Vinda, Hengan, Zhongshun and Jinhongye as the leader, the paper industry cluster with more than 20 enterprises including Golden Phoenix Paper, Wuhan Jieyi, Wright Paper and Jinde Packaging The pattern of development has taken shape. In 2018, the output value of the paper products industry in Xiaonan District exceeded 10 billion yuan, and the tax revenue was 800 million yuan. By 2021, the annual production capacity of the paper industry in the region will strive to reach 3.5 million tons, including 1.5 million tons of household paper and more than 2 million tons of packaging paper.


04 Procter & Gamble continues to invest in Russia


P&G will invest 2.4 billion rubles (about US$37 million) in Russia this year to upgrade the capabilities of P&G's Russian distribution center, modernize the manufacture of baby care products, and localize the production of feminine care products.


Since 1991, P&G has invested nearly $900 million in Russia and will continue to work on the Russian market.


In 2016-2018, Procter & Gamble invested 9 billion rubles in Russia to expand and renovate its two factories in Russia, one in St. Petersburg and the other in the industrial city of Novomoskovsk, about 200 km south of Moscow.


Russia is one of P&G's 10 key markets, including the United States, China, Japan and the United Kingdom. The company said that these 10 markets accounted for 80% of P&G sales and 90% of after-tax profits.


05 Unitek launches Sofy Cool sanitary napkins in India


Unitek's leading feminine hygiene product brand recently launched a sanitary napkin called "Sofy cool" in India. The product's revolutionary "cool technology" gives a cool feeling of "no stimulation". The brand believes in providing innovative solutions to consumers.


As lifestyles change, young girls are paying more attention to their menstrual hygiene and looking for advanced products to meet their needs.


According to Sofy's survey, 68% of consumers feel uncomfortable with sanitary napkins during menstruation. They are looking for a product that will help them get rid of the troubles, warmth and sultry feelings. Sofy realized that this was one of the top priorities for women and introduced the new product “Sofy Cool”, which gives a cool feeling for a period of no stimulation. It also has a "deep absorption sheet" that prevents side leakage and a unique innovative "cooling pad technology" that provides a long lasting cool effect. Through this new Sofy program, it not only meets the functional requirements, but also satisfies the blank period and non-stimulus period of emotional needs. It also has a cool water scent that keeps you fresh for a long time.


Sofy and Bhumi Padnekar, Barkha Singh and Namrata Purohit launched the “Keep It Cool” campaign through a series of digital films that capture the small problems women face in their daily lives and how Sofy helps them stay cool during menstruation.


Yuji Ikeda, director of marketing for India, said: “As a brand, we are committed to understanding consumers and their needs. Studies have shown that the three most common causes of allergies during menstruation are adhesion, itching and sweating. In order to solve these problems and give girls a non-irritating period, we launched Sofy COOL, which gives a gentle cool feeling and can maintain a long-term comfort. I believe that menstrual health day is a good opportunity. To promote conversations about menstrual troubles. Sofy COOL not only helps women stay comfortable during menstruation, but also helps them realize their dreams and ambitions."


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